Animated videos are the perfect tools to attract visitors to your site and tell them about the main benefits and features of your product or service. According to research conducted in the early semester of 2016, the average user spends only around 10-20 seconds on the site if they find no attractive reason to stay longer. And the first 10 seconds are the most vital period to give users this reason. Having only a short amount of time means you can’t just rely on text and graphics to attract their attention. If you want to know about animation on paper, you can visit our website.
If you have advantages or uniqueness compared to your competitors, you certainly have to show it to your audience to convince them. Why is animated video a good option? In a psychological study conducted, it was found that only 20% of people will remember the information they read and only 10% remember what they heard. At the same time, 80% of people will remember what they saw and what they did and for other things, visual information is processed 60,000 times faster than writing.
We must know that text and audio are less effective than non-verbal communication media. Animated videos can clearly articulate a service or product that you offer in less than two minutes. And because animated videos allow people to get more information in a shorter time than reading, you will get to win it in the first 10 seconds and capture the attention of your audience. Plus, animated videos that are able to involve both visual and audio communication can significantly improve your audience’s perception.
Animated videos make complex things simpler by explaining your product features to customers and improving your business in several ways. This will greatly help business people improve their business in more creative and attractive ways.