Propellant media digital marketing is about disseminating information through two-way interactions between companies and consumers. He uses new electronic media to reach consumers instead of traditional media such as newspapers or network television.
New media mainly includes online platforms on the World Wide Web such as micro sites, social networking sites, portals and forums. It also includes various other spinoffs such as mobile applications, electronic bulletins, web-based TV, E-book readers, and portable devices. However, the implications of digital marketing are far more.
Large companies have operations throughout the world, making it difficult for local governments to monitor their various activities. Consumer groups and NGOs have stepped in where the government is not effective by monitoring and reporting compliance or business disobedience to local law, to ethnic consumers and their governments. Propellant media digital marketing has occurred because of the global nature of the internet. Many companies use it to eliminate distrust and operate before their eyes by making their plans and activities transparent in the communities where they are located.
Propellant media is also preferred over traditional marketing because of the bias inherent in the “Push” marketing communication strategy. In this model, a company “gives” information to its customers who directly benefit it, eliminating all others. Now smart marketers have replaced this model with the “Pull” method, firmly, giving control to consumers. Consumers can now access content when they like, about what they like and offer instant feedback. Clicking on a video on You Tube or an ad on Facebook are a few examples.
The benefits of propellant media consumers from digital marketing are enormous. Individuals are no longer pawned with 3,000 messages a day or 3.3 million impressions a year. This is mere content that the human mind cannot even process itself to be able to understand and maintain. The new “Pull” model offers a more respectable model where consumers really are Kings. Individuals can connect with brands in a place or setting their choice; at a convenient time; find information and share experiences, good or bad, free with other people who think the same.