Geofencing is a technology defining virtual boundaries around real-world geographic areas. In use, geofencing allows notification or automatic alerts that have been made based on predetermined coordinates of a geographic area. Simple mechanisms, such as getting email notifications or text messages are automatically triggered and sent to the user’s cellphone when the user’s child arrives home from school. You could also see other uses and how geofencing works at www.propellant.media/what-is-geofencing.

In this example, the geofence is the virtual geographic boundary around the user’s home. When the user’s child’s cellphone enters the boundary area, it will automatically be sent via email to the user’s device through the application to activate the geofence on the cellphone. In fleet management examples, geofencing is applied to detect partners or drivers. Generally, geofencing is used as a business tactic. Generally, this technology is used for business ventures. Geofencing is not a technology that is rarely used, it has even become standard practice in many businesses. Once a geographic area has been defined, the opportunities appear limitless for what the company can do, and it becomes immensely popular in marketing and social media.

Some retail and hotel businesses even impose virtual geofences around their competitors’ territories. So when you approach this limit, consumers will get a notification asking you to visit another company. In other words, geofencing can be considered as a mobile marketing optimization strategy. So far, users can see the bright side of the business when taking advantage of mobile advertising targeting customers in a geographic location. Besides being useful for getting customer attention, with geofencing users can also monitor employees and their products. With this technology, users can get notifications when employees leave their posts or when products are illegally issued. Although commonly used for business, geofencing can be useful for many things, so that the geofencing industry will continue to increase. The geofencing industry is expected to grow by more than 27 percent by 2022.

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